At Hoops Productions, we’re thrilled to share a glimpse into our latest production—an extraordinary campaign for, Philips Versuni. Shot in Cape Town by the talented Catherine Falls, from Common Era Agency and local Director of Photography Rory Till, this campaign was all about celebrating the beauty of real life, captured through the genuine use of Philips products.
The approach, conceptualised by Design Bridge, was to focus on a real family, showcasing how Philips simplifies the home and enriches everyday experiences. Each image highlights authentic moments, portraying the products in a natural, un-staged setting. A diverse cast reflects the global audience Philips serves, ensuring that the campaign resonates with the unique and inclusive spirit that defines Philips Versuni.
This project was a true team effort, and we’re incredibly proud of the stunning results. It was a joy to work with such a dedicated team, and we’re excited to share more of these beautiful images with you. Stay tuned for more on our website soon!


