As the sun dipped below the iconic Table Mountain, Hoops Productions, Westford Mill, photographer Simon Powell, and Director of Photography (DOP) Ivan Santiago embarked on an exciting venture to capture the essence of summer in the SS2024 lifestyle photoshoot. Set against the stunning backdrop of Cape Town and the versatile locations of Inyoni, this collaboration produced captivating images and films that encapsulate the spirit of the season.
Unveiling Cape Town's Versatility for Production
In the heart of Cape Town lies Inyoni, a location that proved to be a playground for creativity. Hoops Productions strategically navigated through the diverse areas within Inyoni, showcasing the brand's lifestyle products against a variety of settings. From vibrant urban streets to serene coastal spots, the versatility of Inyoni added depth to the visual narrative, ensuring that each frame tells a unique story.
Sun-Kissed Elegance
Photographer Simon Powell's lens artfully captured the play of light on Westford Mill SS2024 collection. The resulting images are not just a display of products but a celebration of sun-kissed elegance. With a focus on authenticity, the photoshoot embraced the natural beauty of Cape Town, allowing the lifestyle pieces to seamlessly integrate into the city's vibrant rhythm.
Cinematic Style with Ivan Santiago
DOP Ivan Santiago brought a cinematic touch to the project, ensuring that the film component of the photoshoot resonates with modern storytelling. The dynamic collaboration between Hoops Productions and Santiago transformed moments into cinematic sequences, enriching the visual experience. The fusion of film and photography captured the lifestyle essence of Westford Mill in a way that speaks to the spirit of SS2024.
Lifestyle Content
This SS2024 photoshoot is not just about showcasing products; it's a celebration of lifestyle. The content produced by Hoops Productions, Simon Powell, and DOP Ivan Santiago seeks to connect with the audience on a personal level, offering a glimpse into the brand's ethos and the vibrant lifestyle associated with it.
Here’s a stunning taster film from Ivan, and a few shots from Simon Powell, more to come when we post the whole story on our website portfolio soon!
